IFEMA New Brand And Strategy
King Felipe VI of Spain and Queen Letizia of Spain attend IFEMA New Brand And Strategy event on April 13, 2021 in Madrid, Spain. 'Institución Ferial de Madrid' (Fair Institution of Madrid) -IFEMA's determination is to evolve its business model, expand and diversify its revenue streams, generate opportunities and alliances to boost its presence in new markets, in addition to giving value and significance to the Madrid brand.
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